This is about you.And how you voice who you are to your audience with effective communication toolsthat deliver your message cleanly and clearly.It's about who you are that becomes your brand. It is my belief that good brandingis about getting your prospects to perceive you as the only solution to their problem.Your logo, product or service is not just your brand. Your brand is the genuine personalityof you or your company. An effective brand creates an image in the mind of the customerthat conveys a difference from others and identifies yours as worth pursuing.And if you cannot define your own brand, your customers won't be able to either.