We want to be Canada's Best Company at Building Community through our Five Pillars of Community: Representing where you come from, Sharing Stories from the Community, Collaborating with other people wanting to have a positive impact on their Community and by Giving Back to our Community through Local Charities. Each month we will donate 10% of our profits to a local cause that our customers help us choose. Our latest pillar is making the transition and commitment to only produce Made in Canada clothing to support Canadian manufacturing, Canadian job and a diversified Canadian economy.