Kathryn Smith's Contact Details

Kathryn Smith's Company Details

The Marketing Channel

Markham, Ontario, Canada • 3 Employees
Marketing & Advertising

Welcome to The Marketing Channel, an agency designed for the new era of consumer control.Our approach is to apply strategic brand building knowledge and creativity to the precision and interactivity of digital platforms. We focus on efficiently creating and managing programs to deliver the new brand currency of consumer engagement. Today you need an agency that can bring a broader perspective as the options are literally endless. Specialist or niche agencies will focus only on creating solutions based on their individual capabilities rather than focusing on the consumer understanding and building the solution that is right for them. That is our approach, consumer first.We live in exponential times and information evolves at an alarming rate, so you need to respond accordingly. You must work in real time as long planning cycles are redundant, and new information requires new strategies. You need to engage and activate quickly. Traditional agencies are designed around processes that slow you down and reduce your turnaround. Speed to market is key. Agencies no longer have the leisure to be that laid back, double martini lunch business that's long been romanticized. It's roll-up-your-sleeves, full contact, 24/7, always-on consumer marketing. That's the new agency business. It's exciting. It's ever-changing. That's our business and we love it.