Kathy Cappelletti's Contact Details

Kathy Cappelletti's Company Details

Consigliere Brand Planning

, , • 1 Employees
Market Research

In these turbulent business times, where rapid response time is vital to our success, we all need a trusted advisor who will listen to our critical issues and help ensure that the decisions we're making are the smartest for our organizations. When you work with Consigliere, we help establish a direct, interactive, and powerful connection to your customers and markets--a connection that can help you serve as the all-important "Guardian of the Brand" for your company. Here are just a few of the capabilities we can bring to bear on your key business issues: Brand/product positioning or repositioning; Target assessment and planning; Corporate strategy development; Strategic and/or product ideation; Creative development input/assessment. Many of the core business issues are further illuminated by conducting qualitative research (e.g. focus groups, one-on-ones, in-homes, on-the-street interviews, etc.) or by simply pouring over learning that already exists. Consigliere will do what best fits the project and the clients needs.