Katie Waite's Colleagues at Gunpowder Incorporated
Germaine Krystowiak
Director of Digital Marketing and Business Analytics
Germaine Krystowiak
Director of Digital Marketing and Business Analytics
Germaine Krystowiak(she/her)
Director of Digital Marketing and Business Analytics
Katie Waite's Contact Details
Madison, Wisconsin, United States
Gunpowder Incorporated
Katie Waite's Company Details
The days of simply paying for media and pushing a well-polished message to the masses are over.Now more than ever brands need to create and curate stories that matter, content that begs to be shared and powerful connections that lead to business results.Gunpowder is creating a bold new model for brands to get actionable insights that drive gutsy ideas, nimble and efficient execution and lead to real, measurable business outcomes. We are built like no agency before us. Liberated from the confines of a traditional agency description, we are agile by design, value-driven and focused not on winning awards or padding the coffers of a corporate parent, but rather on doing the best work possible and ultimately igniting brand action.Started by an 18-year agency veteran with a laundry list of blue-chip client experience and groundbreaking integrated campaigns and a high-level corporate marketer with 20 years of driving integrated marketing programs for everything from Fortune 50 to privately-held companies, Gunpowder is built to leverage the power of people in a way no agency ever has.