Katya Lapayeva's Contact Details

Katya Lapayeva's Company Details

InsightWhale

Moscow, N/A, RU • 20 - 49 Employees
Technology Consulting/Tech Services

InsightWhale is a fully remote team of professionals helping businesses worldwide become data-driven since 2014. We provide Digital Analytics, Conversion Rate Optimization and Business Intelligence services. Our clients are small and medium-sized enterprises in the US, Canada, Australia and some other countries.Our main areas of expertise are following.**Digital Analytics**We have years of experience setting up digital analytics and tagging tools, both for web and mobile: Google Analytics, Google Tag Manager, Firebase, Amplitude, Mixpanel, Kissmetrics, Appsflyer.We can help you with any kinds of tasks related to these tools, including the setting-up goal, event, funnel, e-commerce and enhanced e-commerce tracking, analysing, troubleshooting, creating custom reports and dashboards, measurement frameworks, and data visualisations.**Conversion Rate Optimisation (CRO)**We help our clients get actionable insights from qualitative and quantitative data and use them in A/B testing to increase conversions on a turn key basis. Data analysis, hypotheses creation, creating wireframes, implementing experiments in Visual Website Optimizer (we are official partners of VWO), Google Optimize, Optimizely, Convert.com and reporting on the results.**Business Intelligence (BI) and Data Visualization**We can create meaningful visualisations in PowerBI, Tableau, Google Data Studio and Klipfolio using any data sources you are using (web and mobile analytics, Facebook Ads, Google AdWords, CRM, Shopify, is Wordpress, SQL and noSQL databases, you name it). We have experience building our own connectors to easily import data into data visualization tools. We have experts that have built complex BI architectures for big companies, in our team and can help you with any of your BI needs.