Kayla Torrance's Contact Details

Kayla Torrance's Company Details

wideopenplatform

Johannesburg, Gauteng, South Africa • 51 - 200 Employees
Marketing and Advertising

Wideopen Platform, a Subsidiary of Primedia-Unlimited, specializes in ground breaking, high impact outdoor media for the South African market. The company is guided by a philosophy that seeks to positively develop the evolving urban environment. Wideopen's products utilise existing urban structures in order to host outdoor, airport and out-of-home media advertising.Apart from its conventional offerings such as Mega Signs and building wraps, Wideopen has introduced a range of firsts to the South African outdoor advertising market including: Construction site wraps, airport advertising display methods (pillars, buses, sliding doors, travelators and air-bridges) and urban rejuvenation advertising ("art advertising" and infrastructure development in CBD areas).Wideopen's creative, large format building wrap executions have given international and local brands the opportunity to differentiate themselves in a highly cluttered outdoor environment as well as provide a platform to deliver on the two key elements of any brand strategy: impact and relevance.