NXTUP will capitalize upon a quickly expanding asset -social media accounts- and will leverage this asset to assist local-businesses in viral social media campaigns. 61% of instagram accounts have more than 10,000 followers, and most of ones' followers are homogenous from both a geographic and a demographic perspective. Despite this prime opportunity for many people to leverage themselves to market to their followers most social media persons do not realize this opportunity or do not have a way to find businesses that serve the same market segment as their followers. Conversely, local businesses can be intimidated by the non-centralized, non-secure procurement of social media promoters.NXTUP will empower social media promoters to independently capitalize on their audience while giving local businesses a direct line into thousands of potential customers' social media feeds. New promoters to the NXTUP app will complete a profile detailing their talents, the kind of content they post, and the method of promotions they are open to doing. New brands to the NXTUP app will complete a profile detailing the industry they operate in, the demographics they hope to reach, and the method of promotions they are looking for. NXTUP will then assign a percentage match between every promoter and brand and all users of the app will be able to negotiate, send funds securely through escrow, and schedule promotions all through the app.You are NXTUP.