Keiko Niccolini's Contact Details

Keiko Niccolini's Company Details

r.Cup

Minneapolis, MN, US • 10 - 19 Employees
Events/Conferences

r.Cup is a rentable, reusable cup system with one clear purpose: to tackle the single-use waste crisis through our tech-driven Smart Reuse systems. We're providing the infrastructure, turn-key operations, cutting-edge technology and campaigns that are transforming our throwaway culture and showcasing the importance of circularity. You'll find us at live events including concerts, sports events, and music festivals. Each year in North America, the live events industry produces over 4 billion single-use cups that end up in landfills, incinerators and, ultimately, the environment. Out of this crisis, our reusable cup system, r.Cup, was born. How's it work? Simply return your r.Cup at the end of a live event, and we'll collect it, wash it, sanitize it and restock it for further use. Designed with easy-to-implement solutions in mind, r.Cup provides the cups, tracking, logistics, sanitation and technology needed to go reusable at scale. To create even more impact through the restaurant industry, we've introduced our app-based reusable to-go food ware system, r.Ware. In partnering with food service operators, we collect, wash, and redeliver reusable r.Ware containers. Moreover, we provide our restaurants with customizable reward programs via our r.Turn app, thereby driving repeat business and creating meaningful, impact-based connections between restaurant operators and their clientele. Watch out single-use, we're coming for you! #ItsOurTurn