Head of Digital Marketing, Asia at Vanguard Asia - Hong Kong, Central and Western, Hong Kong S.A.R.
In Hong Kong, we leverage the scale, experience and resources of our established global business to spread the benefits of low-cost investing. We work with institutions, intermediaries such as banks and financial advisers, and regulators to offer investment solutions that are low-cost and diversified. Since establishing our presence in Hong Kong in 2011, we have launched four Vanguard ETFs™ that trade on the Hong Kong Stock Exchange offering investors low-cost access to global equity markets. Vanguard is the world's largest mutual fund company(1) managing more than USD $3 trillion in assets.(2) What sets us apart is the ownership structure of The Vanguard Group, Inc., in the US. Rather than being publicly traded or owned by a small group of individuals, The Vanguard Group is owned by Vanguard's US-domiciled funds and ETFs, which are owned by their investors. This unique structure drives the culture, philosophy and policies throughout the Vanguard organisation worldwide and allows us to return profits to investors through lower costs. Providing low-cost investments isn't a pricing strategy for us. It's how we do business. (1) Source: Morningstar, as at 30 June 2014. Based on global total net assets of mutual funds (including long-term and money market funds). (2) Source: Vanguard, as at 30 September 2014.