Keith Mitchell's Contact Details

Keith Mitchell's Company Details

Punch

, California, United States • 135 Employees
Marketing & Advertising

We fell in love with drinks because they weren't just another way to catch a buzz, but a means to discover the sense of "place" psychologically ingrained into a region over centuries-or a peek into a specific era and its ambitions. In America, our invention of the cocktail may not have the sanction of ages that Europe's history with wine has, but guess what: Our early penchant for mixing wines and spirits, tossing them in a glass and turning it into entertainment-it's ours. Some might call it adulteration; we'd call it the very spirit of reinvention and experimentation that has come to define America itself. Our goal is to capture the ethos that's driving drinks forward: the connection of beverage to tradition and place, the passion to innovate and yes-fun. We also believe that the wine, cocktail, beer and spirits worlds share more in common than they probably realize. We want to bring them together and shine a light on the many places where their values are entwined. While stories are the core of the PUNCH vision, we're also bent on becoming a one-stop font for everything from drinks-related travel to mixing the perfect Manhattan. So we've built a library of editor-tested cocktail recipes, City Guides and an A-Z guide to drink. We hope you dig it. EDITOR IN CHIEF | Talia Baiocchi