Carl is the CEO of david ID, a strategic brand consulting company serving Fortune 500 companies and start-ups alike. He is a regular and popular speaker at companies and conferences on the subject of branding, and the co-author of award winning Why Johnny Can't Brand: Rediscovering The Lost Art of the Big Idea. He sits on the board of Fox Racing Shox, is a board advisor to The Little Clinic and an operating director at NYC private equity firm Solera Capital.