Kenia Arguiñao's Contact Details

Kenia Arguiñao's Company Details

The Ingenio Marketing LLC

, , • 5 - 9 Employees
Advertising/Marketing/PR

The Ingenio translated:Wit, Ingenuity, Creativity, Cleverness, and InnovationThe Ingenio defined:The ability to imagine or create things intelligently by combining knowledge, skill,and all available resourcesThe Ingenio's origins:Ingenio, in one capacity, refers to the kind of factory where sugar cane–Cuba's top export and most popular product – was produced.After the emancipation of slavery between 1880 and 1886, the planters class inCuba underwent a massive transformation. Accordingly, successful mill ownersmodernized their facilities, increased their cane-processing capabilities, andbecame planter-industrialists, creating "ingenios" all over Cuba.The Ingenio's mission:In today's world, the only constant is change. From technology trends tochanging business models and evolving consumer behaviors, there is much toconsider in order for today's marketers to have a handle on what's important fortomorrow's consumers.The world is more connected because of technology these days, but marketingis becoming more regionalized, more localized, and even more individualized asconsumers resist homogenization.At "The Ingenio", our mission is to increase our capabilities everydayin accordance with the consumers we are marketing to. We aligncreativity with the latest trends and technologies to offer our clients aresult-oriented and cost-effective product.