Companies with new products to sell fight an uphill battle when their salespeople are all on different pages with confusing product descriptions. It's even tougher when they try to connect with THE "strategic" buyer only to find out that there are many stakeholders, each with different needs, pains, and desires.Their first-impression visits are wasted with the wrong story, or the wrong buyer. And the sales they do get are small and time consuming. This is losing the story war.ArrowHead helps turn these challenges to competitive advantage by getting your salespeople (as well as marketing & product development) on the same page with a compelling 15-30 sec sales story called an ArrowHead.Salespeople are trained in real-world scenarios with the soft-skills how to sell or cross-sell your ArrowHead to any/all your buyer stakeholders with a clear and compelling story, your buyer as the hero. Your first-impression or even follow-up visits result in more fruitful follow-on discussions with buyers that need your solution. Your salespeople now bring in bigger, more strategic deals in less time. This is winning your story war!ArrowHead has helped companies, large and small, from many industries. Companies that have acquired or launched new products and now need to cross-train their salespeople with a clear and consistent message.ArrowHead founder, Kevan Kjar, facilitate face-to-face sessions on whiteboards, leading difficult, but much needed product discussions, helping the cross-functional team zero-in on their best product story for each stakeholder, their ArrowHead. He now provides this service live and remote to collaborate using a digital storyboard.Salespeople's most common reaction to the ArrowHead sales messaging system is that it is "immediately applicable." Once learned, it will empower your sales, marketing, and product development with a similar toolset to talk about how they will position and sell new products, reducing your time-to-first-revenue.