Customers don't like being followed around the web by ads that know too much or having their data harvested. The advertiser-first/customer-data-as-product model is as invasive as pythons in the Everglades. It's far more ecological to serve the end customer with helpful thought leadership that empowers them to get more value and make smarter decisions. Instead of treating people as objects and invading their privacy, we bring our tech capabilities to the customers' point of view and ask "how can this best serve your online learning needs? This builds deeper rapport and the long-term trust-based relationships that result in higher profits.Working from a structure of though leadership brings greater clarity and purpose to content marketing, social media, and SEO. We help companies and agencies create thought leadership that leads their audiences to embrace their way of thinking as the way to think about whatever it is they sell . . . in a way they wouldn't consider anyone else. As a service and with respect.