NuEra ID's mission is to commercialise a technology suite consisting of:1. An image processing and decryption "machine" that can be resolved down into one silicon chip and would then be fitted to every bar code reader and mobile phone for the purposes of enabling these devices to rapidly read NU-ERA bar codes,2. A registry system for the purposes of allocating huge quantities (effectively limitless) of encrypted numbers, to an unlimited number of Customer-Systems, with these numbers being guaranteed to be unique and also being a serially sequential allocation for the life of each customer system, 3. Various devices for indelibly marking hard surfaces with 2D DataMatrix barcodes representing a NuEra ID, and4. Associated software, including fully developed applications, so that users may easily print NU-ERA bar codes and gain significant productivity benefits from the use of this technology.This technology makes cost-affordable the individual identification of every item of interest within an organisation and has the potential to earn many hundreds of millions of dollars per annum from licence fees, hardware and software.