Since its founding in 2005, YOHO! has continuously devoted to the development of street fashion industry in China. We started in print media in the form of magazine, later expanded into digital media (www.yoho.cn) and e-commerce (www.yohobuy.com). In recent years, we have also started our own trade show business Yo'hood (www.yohood.cn), as well as an incubation program YoHope targeting young designer brands. YOHO! is proud to be the fashion destination for Chinese young people.