We help small businesses consistently gain hot leads by optimizing their local SEO for long-term growth. I help them achieve this by setting up, optimizing, and maintaining three primary tactics.First, we set up and optimize their Google My Business profile, leading to a dramatic increase in leads. Google My Business is arguably one of the most critical tactics a local business can utilize. It gives them the ability to show up on Google maps and be seen on search engines. It provides leads the ability to see all of the info about a business with one click. Before our first call, I ask my clients to set up their Google Business account. Next, we work on building citations. I work with my clients to give them the customized directory listings they need to include their business. This gives Google a reason to trust their business because Google sees their information everywhere. I show them what info needed and the spreadsheet of directories.We also spend a significant amount of time optimizing the website for SEO (on-site SEO). We take extensive keyword research that will help your website rank for targeted keywords. Tactics like page speed, optimized copy, optimized titles & descriptions, and image optimizations.Last, we work together to create a customized reputation management strategy. We go over email marketing strategies my clients can use to encourage their customers to leave reviews, show off other customer reviews, and use many other methods depending on the type of business. This also includes training on responding to positive and negative reviews and learning the different types of reviewers.These four strategies and tactics are essential for local businesses to be seen on search engines. Google has to trust that their business is legitimate and is well-liked and trusted by their audience.