Etiquette designs and manufactures fashion apparel, leather handbags, wallets, jewellery and lifestyle products. Launched in Japan 2002 and then in Australia 2005, Etiquette is proudly based in Melbourne, Australia. The label offers original contemporary apparel, fashion accessories and hand crafted leather goods. Four collections a year focus on a unique design approach of combining quirky eclectic fashion with a contemporary edge. Research and travel inspires new product design and sets new trend directions for each collection. Inspiration is drawn from a landscape of art, music, fashion, architecture and vintage design influencing colour, shape, styling and fabrications.The diffusion label Mason & Co was launched in 2013 - smart structured totes and soft faux leather satchels are a hit with the designer crowd. A winning success brought about by popularity and demand.