Kirk Dudley's Contact Details

Kirk Dudley's Company Details

Leisure Trends Group

Boulder, CO, US • 20 - 49 Employees
Advertising/Marketing/PR

Why settle for a single dimension when your lens can focus on all angles? Leisure Trends Group is the knowledge leader in sports, outdoor recreation and leisure time industries providing POS data, consumer research and customer management solutions. Point-of-sale transactional data states the first dimension of WHAT. Your product was just purchased for an amount of money and your customer took it home. Aggregate that transaction with thousands more and you understand your market share, best sellers, price point information, your competition and just about everything you need to know about the marketplace. Except why? To find out why your product was purchased rather than another brand, why your customer shopped where he/she did, to uncover the source of information that triggered the transaction and how the product will be used is the second dimension. Using your customer sample or our Most Active Americans Panel™ of consumers we'll conduct the research to answer all of your "whys". But who really is your customer? Is your customer happy with their purchase and product experience? Will he/she buy again? Would they like to know more about you, your new products, events, and your brand? Would you like to know more about them to segment and target your marketing? Do you want to start a dialog with your customers and invite them to be part of your extended family? We call this third dimension we call Customer Management. Three simple dimensional steps! Monitor behavior, understand why, and develop a relationship to create loyalty. Why settle for a single dimension when you can have it all from one trusted partner?