Japanese quality methods expert since 1984. I continuously study and work with the founders of these methods. QFD is a product development method that assures customer satisfaction by capturing Voice of Customer and flowing requirements down through the development and commercialization process. Hoshin is a strategic planning method that helps executives define short- and long-term plans and deploy down and across the organization, including measurement and corrective action. Kansei Engineering bridges industrial design, marketing, and engineering to address emotional quality.