Steve and his two daughters, Kristen and Gina run the business together. Steve has been an owner in the retail industry for 40 years. His daughters are passionate about the legacy and strive to grow the company. There are currently twelve SWOG pro shops in the state of Florida. The shops have an outstanding reputation from customers, members, and course ownership. They offer the most competitive prices in the golf industry matching big box and online store pricing.SWOG shops are unique in the ability to cater individually to each pro shop's identity. The merchandising & delivery service team takes time in learning the customers and member's style. Understanding their preferences to create masterful selection of inventory.