Kristien Basting's Contact Details

Kristien Basting's Company Details

Glenaki Tourism Industry Consultancy

N/A, N/A, BE • 5 - 9 Employees
Advertising/Marketing/PR

Glenaki – a combination of the Scottish word Glen (valley) and the Greek word Aki (small) – promotes destinations, companies and organizations in the tourism sector. Glenaki opens the gate to the Belgian and Luxembourg markets with more customers and more business.Expertise and knowledge of the market is needed to succeed and grow. That is why tourism companies and tourism destinations work together with Glenaki to strengthen their position and being ‘top of the mind' with the Belgian and Luxembourg buyers and sellers. Glenaki Tourism Industry Consultancy, market leader in Belgium, is your partner to conquer new markets.Glenaki is active in different domains:Media en public relations• Writing, sending and follow up of press releases• Organising of group and individual press trips and guidance• Organizing press conferences and workshops• Press clipping service and reporting• PR support & actionB2B Sales and Marketing• Cooperation with touroperators• Convince new touroperators• Organising roadshows• Training and presentations for travel agents• Sales calls• Mailings to travel agents, touroperatos and MICE agencies• Organisation and coordination of famtripsB2C• Stimulate traffic to website by online content marketing, online campaigns• Develop and maintain websites and social media platforms• Online and offline marketing campaigns• Co-branding actions with interested partners• Organization and coordination of fairs and eventsGlenaki is anchored in the BeLux tourism network:• Glenaki buys the WES statistics (WES is key player in Belgium for travel research)• Glenaki works closely together with:o CLIA (cruise association)o ABTO (Association of Belgian tour operators)o VVR (Association of Flemish travel agents)o ANTOR (International tourism offices organization)o UPAV (Association of Walloon travel agents)