Representing over 100 firms, the PR Council (PRC) is a U.S. membership-based industry association designed to empower the present and next generation of communications professionals, industry innovators and business leaders through education, events and industry resources. The PRC plays a critical role in elevating the practice of integrated communications and continuing to ensure its future as a leader in strategy and execution, and as a valuable part of the broader integrated marketing ecosystem. The PR Council identifies industry issues and challenges and brings an informed voice to serve as the rallying point for the smartest minds in communications.