Without a doubt, Vallie•Richards•Donovan Consulting is a rarity in the world of radio broadcast consulting. We may be the only firm that has never and will never resort to hiring programmers that are between jobs or just looking for a place to hang their hats.The programming experience on this team spans four decades and now into a new century. We have been fighting the programming wars since the 70s, and winning them. Now that is real experience. The consultancy is beginning its 20th year in building client/consultant relationships.The consultants at Vallie•Richards•Donovan have been in the competitive programming trenches for a long time. Each consultant understands the need to establish and execute a focused strategy, both for the short term and the long term, including an emphasis on how to not only maintain, but to grow, develop, and take advantage of changing market and industry conditions.