Founder and CEO at Sportybella.com - Girls Sports Jewelry & Accessories - Fitchburg, Massachusetts, United States
Mission and PurposeSportyBella is helping young female athletes realize the power of team but also themselves through our sport-specific athletic jewelry and accessories.Our mission is to provide female athletes of all ages and abilities beautiful, inexpensive sport accessories to help enhance team spirit with a vision of empowering athletes to be the best they can be inside and out each and every day.Our Top 5 Core valuesWe believe that girls are powerful beyond measure and can live the lives of their dreams. We believe in empowering our young athletes by promoting unity and team spirit through our productsWe believe in coaches that teach our athletes there's a bigger game to be played not just on the field or court but in life.We believe in supporting our young female athletes with our powerful and affordable brand.We believe in building a movement to leave our tracks for generations to comeOur StoryMy name is Kristina and I'm the owner of Sportybella. My team and I help all female athletes look and feel their best when they participate in their sport by selling top quality, jewelry and accessories. Between my 3 kids and their various sports, I have seen my fair share of sports merchandise over the years. At each new competition or tournament, I always noticed one thing about the merchandise offered: a lack of custom sports jewelry. As a team mom I was having difficulty finding affordable, good quality gifts for the players and coaches.So with this knowledge and some encouragement from friends and family, I started designing and hand making sports jewelry for girls. From my humble beginnings in our family's basement, Sportybella.com cultivated into the company it is today. With all hands on deck, my family and I picked and packed customer orders, until our part time efforts no longer sufficed. The entrepreneurial spirit of our family took hold and we put forth the effort for Sportybella.com to reach its true potential. We are now out of the basement and have established an extremely talented team whom design and manufacture unique products for female athletes for over 15 sports.Setting the tone for fashionable and affordable sports accessories has been a dream to do. As a mom and entrepreneur its been exciting and challenging to grow this brand for female athletes. I look forward to working with new schools and organizations creating unique, fun spirit wear. We're excited you've stopped by to visit us!