Kumala Arum's Contact Details

Kumala Arum's Company Details

Interface Indonesia

South Jakarta, Jakarta, Indonesia • 7 Employees
Marketing & Advertising

Interface Indonesia provides consultancy in the area of Integrated Marketing and Community Communication. Our vision is to build channels for earned brands. Our mission is to achieve impactful touch points & power of communities to influence consumers to brands. We focus on the following areas. 1. INNOVATIVE CHANNEL SOLUTIONS:We create effective media communication campaign through problem identification of the communication challenge. It is a priority to give the right solution for media channels optimization using intelligent messaging and content. According to Marshall McLuhan's "The Medium is the Message:" each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message. It is the "medium that shapes and controls the scale and form of human association and action." (Understanding Media, NY, 1964, p. 9).The media channel will determine how the message will be transmitted and distributed. Therefore, the media channel will influence the way the audience will receive the message and impact the communication effect.2. CONTENT TO INSPIRE & ENGAGE:It is critical to create effective and efficient media communication plan to achieve the desired results. What should not be forgotten is that the use of media channel can only be as good as the content and message it delivers.The audience must be considered as subject in the communication process therefore achieving a solid media communication plan to reach quality interaction. 3. BRAND INTERACTION & BRAND ADVOCACY:We aim to achieve Creativity and Innovation for Audience Interactivity. The value we add is the quality of the media communication plan enriched with content and consumer/audience interaction based on the strength of each media channel.Our areas of expertise are as follows: Content Development, Creative Development, Off/Online Engagement, Social media asset management, Public and Community Relations, Community Marketing, Influencer Relations.