Lana Potgieter's Contact Details

Lana Potgieter's Company Details

Cape Ardor / CellarX

, California, United States • 1 - 10 Employees
Wine and Spirits

Cape Ardor has established itself as a specialty wine importer focused on developing international direct-to-consumer (DTC) sales for the South African wine market. Concentrating on a deep collection of quality wines not typically available through traditional import and distribution channels. Leaning on a strong technology background and recognizing the close links between tourism, winery experience and current distribution gaps, they proceeded to develop CellarX - a collection of tools designed to maximize brand development by optimizing the tasting room consumer experience, efficiently develop staff and effect a cohesive DTC international sales channel strategy. Cape Ardor, through CellarX, is now taking this model to other international markets, including New Zealand, Australia, Argentina, Chile and the EU. The CellarX tools include: - CellarX Wineries (pre-CRM, POS, Analytics & Marketing tools) - CellarX Guides Network - A network of brand advocates. - CellarX EcoSystem - 3rd Party influencer networkThe CellarX services include: - Staff, Marketing & Management Insight Reports - Winery-specific strategies to boost direct sales - Tailored insights into direct and organic sales - Organic & paid marketing program development - Customer feedback loopsTo find out more, please contact us at info@cape-ardor.com.