Lara Abbott's Contact Details

Lara Abbott's Company Details

Neural Sense (PTY) LTD

Cape Town, Western Cape, South Africa • 9 Employees
Market Research

Founded in 2010, Neural Sense™ is a Neuromarketing Consultancy which offers a variety of Neuromarketing techniques and technologies to businesses, helping them optimize both the emotional and cognitive effectiveness of the interactions their consumers and customers have with their brands. At Neural Sense™ we pride ourselves on developing Neuromarketing research methodologies that are both scientifically and ethically sound. These methodologies explore emotion; memory; arousal; approach and decision-making in response to stimuli exposure – all of which play a vital role in influencing the resulting consumer behavior. Our findings provide our clients with invaluable insights which are backed by scientific evidence. We are able to identify how their marketing, advertising and communication stimuli can be optimized to attain the best possible emotional impact and evoke the best possible emotional response for their brands, products and services. Neuromarketing is a relatively new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Our researchers use technologies such as Electroencephalography (EEG) to measure activity in specific regional spectra of the brain response and Galvanic Skin Response (GSR) biometric sensors to measure changes in one's physiological state to learn why consumers make the decisions they do, and which brain areas are responsible. We also investigate the specific emotions expereinced at a particular moment in time during stimulus exposure through Facial Coding and identify specific stimulus influencers with Eye-tracking technologies. The importance of Neuromarketing lies in its ability to scientifically assess emotional processes. Thus, the technique provides access to richer and less biased marketing insights than other traditional research techniques, such as self-reporting surveys, focus groups and qualitative research.