Lara Cassel's Contact Details

Lara Cassel's Company Details

Brand Union

New York, NY, US • 204 Employees
Advertising/Marketing/PR

We are a global brand agency with expertise in brand strategy, design, interaction, brand management, and employee engagement. 400 people. 24 offices. Every major market. We have been part of WPP group since 1986. We exist to ensure that the entire experience of a brand – from the biggest of launches to the tiniest of online interactions – is both brilliantly designed and beautifully connected. Our work We help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow. We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint. We work globally and seamlessly with clients including Vodafone, Pernod Ricard, Bank of America Merrill Lynch, Reckitt Benckiser, GSK, Heineken, SONY and Unilever.