Larry Howard's Contact Details

Larry Howard's Company Details

Your Snack Innovation Partner - Private Label and Branded Snacks

City Of Industry, CA, US • 250 - 499 Employees
Food Processing

Formed in 1978, Snak King began as a manufacturer of pork rinds, operating out of a small, 1,200 square foot facility. Back then, the workforce was comprised of just three employees. Our CEO, Barry Levin, was employee number three.Just out of college, Barry joined the company with a strong entrepreneurial spirit. He held multiple positions - making sales calls, running the fryer, operating the forklift and, at night, delivering product and keeping the books. A few years later, Barry bought the company and began to innovate in earnest.Initially, Snak King avoided going head to head with big industry giants by concentrating its business on co-packing and private label production. But before long the company expanded into branded products with El Sabroso, Whole Earth, and Jensens Orchard, and then acquired the Granny Goose and Vitners brands, focusing all the while on growing niche segments. Today, Snak King has two factories servicing the United States and beyond. The company is committed to delivering superior private label and branded products and is known in the industry as being a nimble, high-quality innovator in the snack food space.