The Australian Hotels Association (Victoria) is proud of and committed to maintaining a vibrant social and stable economic environment allowing members to; employ 50,000 Victorians, provide their local community with a unique hospitality experience and contribute some $4.3B to the Victorian GSP. As the pre-eminent Victorian hospitality industry association, AHA (Vic) provides; industry leadership, lobbies on members' behalf and promotes best practice in hotel management with a keen eye on the latest trends and innovations that may provide members with a competitive advantage. AHA (Vic) provides a single, resolute voice of unity for its increasingly diverse membership incorporating business profiles that range from the recognisable four and five star international hotel brands, music entertainment venues, multi-facetted gaming pubs, the trendy food and beverage pubs through to the iconic unique country pubs. Tourism Accommodation Australia (Victoria), a division of AHA (Vic), actively contributes to the development and growth of Victoria's lucrative tourism industry while addressing its members' specific needs and challenges.