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Copper Digital
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Copper is a digital fundraising and marketing agency that helps organisations and brands build deeper, ethical relationships with their clients, donors, customers and members. We believe that the key to successful digital engagement is connecting with your audience across a range of channels. Each channel has a different role in the engagement process and it needs to be used in the right way. Your message should also be consistent across all these channels so your audience get a clear message of who you are so they can get to know you better. Our digital engagement framework helps illustrate how different digital activities interact to build much deeper engagement. When implementing projects and strategies we put your customer at the centre and look at which communications, conversations and content will have the highest impact on their engagement. We also like to make sure that each of your channels connect with each other. So your communications start conversations, your content enhances communications, your conversations generate content... Our approach is different with every client, for some we look at one particular aspect of the framework, like email communications, for others we manage the whole spectrum.