Laura Varacchi's Contact Details

Laura Varacchi's Company Details

LVCK, LLC

New York, New York, United States • 3 Employees
Graphic Design

Since 2013, LVCK has provided well-considered design solutions, working through architects and directly with clients in many sectors, including public transit, education, and health care providers, and nonprofit organizations. We deliver game-changing approaches across any touchpoint— from an interactive map and outside signage to a complete rebranding.LVCK is one of the few agencies with deep expertise in wayfinding and digital signage. We believe that wayfinding is more than simply solving a navigation problem. The graphic design and physical aspects of any aspect of the built environment form a coherent whole, bringing our client's brand (and the user experience) to an entirely new dimension. Many of our signage systems are in place even decades later.What characterizes an LVCK graphics solution?⎷ A honed creative process that is methodical and analytical, while incorporating the visceral and artistic aspects of design⎷ Memorable, authentic experiences gained, not lost⎷ Considered and professional, with timeless design⎷ Contributing to the public good⎷ Maintaining people (the users) as the center of our solution⎷ Solving complex problems with practical long-term solutionsSome sample clients are:• Brooklyn Public Library (exterior signage standards)• General Growth Partners (mall digital wayfinding standards manual)• Ben Franklin Transit (bus sign standards manual)• Lower Hudson Link Transit (brand application guidelines)• Mertz Gilmore Foundation (rebrand and landmarked building signage)• NYU Langone Health (building signage, donor recognition, digital regulatory, and digital wayfinding)• GSA/Department of State (building wayfinding)• The Curtiss Museum (fundraising collateral)We often partner with industrial designers and UI researchers to complete these projects.LVCK is WBE Certified, by New York City in 2020. WBE Certified by New York State in 2021.