Laurel Pretorius's Contact Details

Laurel Pretorius's Company Details

If Infinite

Johannesburg, Gauteng, South Africa • 6 Employees
Marketing & Advertising

Where and how are your customers making their buying decisions now, in the new normal? And are you ready to meet their expectations? The pandemic has been the tipping point in consumer adoption of digital technology. The Digital Alliance (TDA) is here to help entrepreneurs grow their businesses in that space. We help small and medium-sized businesses to use the right digital platforms and the right content to communicate effectively with their customers online. We're keeping it simple, affordable and scalable with a range of integrated modules that can be added to, one step at a time. We make sure that you use tactics that achieve business growth, without technical complexities or wasting money.The founders of TDA all ventured into entrepreneurship many years after starting out with traditional jobs at various agencies and moving on to freelancing in graphic design, journalism, PR writing, project management and web development. After doing our time at the coalface and with senior experience behind us, we pooled our expertise to take on full-service marketing projects. We started our first agency, 10 Plus Media, in 2012. Six years later, we teamed up with a wider network of associates and rebranded as The Digital Alliance. The journey of building a business ourselves has given us first-hand insights into the challenges that our clients experience. Fortunately, paying attention to our customers' needs and learning to be flexible enabled us to accelerate into the fast lane with our post-Corona business offering. We're very excited about our partnership with Stringlite Interactive Media to bring Digicards4Biz to market – the ideal business tool for the new way of working. Got any questions? Contact Colleen Lewis on 083 403 1101. She would love to hear from you.