HipSway was established in 2005 as a successful worldwide e-commerce store before switching gears and branching out locally and opening a brick and mortar boutique in the heart of downtown Conway, Arkansas. Starting out HipSway was a premier retailer of high-end fashion pieces for men and women alike, but have since found our niche in the women's fashion world, narrowing our focus to women's clothing, accessories and shoes. Since we opened our brick and mortar store in 2007, we have expanded and remodeled twice to accommodate our growing needs, and in 2012 we took our brand viral with our now nationally known e-commerce business (www.shophipsway.com).Although HipSway is constantly developing and growing to meet our customers needs, we never want to lose sight of our core values. We truly strive to ensure that every customer has an experience that is both fun and satisfying, so no matter how much changes in the fashion world, we will continue to bring you the best shopping experience possible!