Lauren McKinnon's Contact Details

Lauren McKinnon's Company Details

Jeweller Magazine

Melbourne, Victoria, Australia • 5 Employees
Publishing

Since launching in 1996, Jeweller has been recognised as the #1 industry magazine in Australia and New Zealand.Alexa, the global ranking system for analysing website traffic and readership, ranks jewellermagazine.com well above its industry competitors. Jeweller has now moved into the #2 position worldwide ahead of all other business-to-business jewellery and watch magazines including those in the US and UK, only surpassed by JCK at #1. Our primary readership is the key-decision makers of independent jewellery stores, as well as chain store product buyers; those retail buyers responsible for product selection. Jeweller's secondary audience is industry wholesalers and suppliers – i.e. companies that wish to market their products and services to the retail buyers.We hold the most complete and comprehensive database of key-decision makers in the Australia and New Zealand jewellery industries which includes:• Influencers – staff who influence product purchasing decisions• Initiators – staff who decide to begin a buying proposal• Deciders – management who make final purchasing decisions• Buyers – staff who negotiate and order product from suppliersOur mission is to inform and educate our audience on important trends and developments impacting their jewellery businesses as well as ideas and ways to increase sales and profitability.Jewellermagazine.com is one of the largest worldwide sources of news and education for the jewellery industry, with access to more than 8,000 specialty feature articles archived over 15 years.