Laurence Herrup's Colleagues at Dairy Innovations, LLC
Laurence Herrup's Contact Details
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Dairy Innovations, LLC
Laurence Herrup's Company Details
Dairy Innovations LLC has built a unique product development and commercial business model to introduce innovative dairy products with "fast to market" brand solutions that exceed consumer and retailer expectations. Breakthroughs in functional nutrition and health food science have created the opportunity for a new array of high health impact product concepts for both food and beverage innovation using dairy as the base platform. The initial introduction is Früzinga®, the first drinkable yogurt with just 90 calories per 7 oz. serving. Früzinga® is uniquely positioned amongst dairy products to deliver all the health benefits associated with less sugar, high fiber, probiotics, vitamin d, calcium and protein. Früzinga® also supports bone health and compliments the digestive system. The product name and its European themed branding connote a dynamic, active, and healthy orientation. The nutritious ingredients, added functionality, and convenience, make it obvious to the consumer that three key product requirements are fulfilled: health, mobility, and enjoyment. A 7oz single-serve bottle of each flavored variety contains 7g/8g of protein, 8g of fiber, 90 calories, has 0% total fat and contains no artificial colors or flavors. Früzinga® is also gluten free. The brand is selling successfully in over 800 Safeway/Albertsons stores in the west, along with several hundred independent outlets, in addition to a national scale-up plan over the next 18 months.