Lee Cappel's Contact Details

Lee Cappel's Company Details

Salient Communications

Thornhill, ON, CA • 5 - 9 Employees
Healthcare Facility/Healthcare Services

Salient Communications is a health communications consultancy founded on the premise that communications of today need to be targeted, focused, relevant, easily digestible and most importantly memorable. The same holds true whether you are interacting with healthcare professionals, patients, consumer or other stakeholders, and whether you engaging them in a marketing, sales, training, educational or integrated program. Based on 20 years of experience and certification in adult education, we can help you break through the clutter in all these instances and more.The Salient Communications offering includes the strategic design, development, implementation and evaluation of healthcare professional and patient communications and campaigns, including (but not limited to):Strategic planning and stakeholder engagement• Strategic plan development• Delineation of objectives, key messages and tactics• Influencer identification, mapping and engagement • Regulatory and guideline consultation (eg, PAAB, Rx&D)Sales and marketing• Sales and marketing materials• Clinical trial summaries• Prelaunch market preparationMedical and patient education• Education events and materials (accredited/non-accredited)• Healthcare professional, patient, stakeholder and caregiver communications and initiatives• Instructional design Research• Market research• Needs assessments and gap analyses• New business research and proposal developmentMeetings and events• Event management and planning (including advisory boards, round tables, steering committee meetings, etc)• Conference management and planning (eg, symposia, abstracts/posters, oral presentations, booths)• Training programs • Instructional design• Facilitation• Face-to-face and virtual eventsWriting and publication• Content development (writing, editing, proofreading)• Strategic publications planning, management and submissionsPlease reach out if you'd like to learn more.