I started out as a journalist in the newsroom, which gave me an upper hand in understanding media communication and guiding my clients to achieving the optimum results in publicity and irrefutable relationships with editors and journalists. After moving into PR, I had the opportunity to work across corporate, agency and non-profit business sectors where I gained valuable experience in the communication requirements of a diverse range of brands and products. My 20-year journey through the ever-evolving world of PR has equipped me with the necessary skills to adapt to the communication needs of a wide spectrum of brand reputation management. I have 'earned my stripes' through long hours of true practical experience on some of the most rewarding and exciting projects.