The Rudi Gernreich brand was relaunched in 2018 in homage to the iconic designer´s place in both fashion and cultural history. Radical inventor and creator of the Monokini, the Thong and Unisex apparel, Gernreich was a proponent of functional, pure design, with a challenging and provocative vision of the Future. He was also a pioneering advocate for gay rights, sexual freedom, and the sartorial liberation of all peoples. Today, the Italian-made collections of knitwear and swimwear feature reissued archive styles, new designs and Limited-Edition Artist collaborations. Rudi Sets You Free.