Senior Account Executive at HowlandMoser HM² Marketing & Advertising - Phoenix, AZ, US
Some believe successful marketing, advertising and branding are defined by shiny statues and oddly shaped, laser-engraved chunks of plastic. We have some of those, but we appreciate our lunchtime tacos more than the useless plastic. Maybe that's wrong, but at HowlandMoser, we do it all wrong. That's because we begin where everyone else thinks they should end: with your customer. See, we believe that an idea isn't brilliant unless it makes sense where it matters most. Not the boardroom, not the marketing committee, and certainly not in some ego-driven creative director's kale-fueled hipster head. It's with your customer. It's really pretty simple: Your customers tell us what they want. We show you the most effective way for them to get what they want from you. Then we develop the big idea to get them to do it. Then it's happiness for your customer, measurably increased, quantifiable ROI on your marketing investment for you and "pass the hot sauce" for us. Everybody wins.