Our Mission To help small-to-medium sized businesses utilize social media and online marketing strategies to identify and reach out and connect with potential and existing customers. Small and medium sized businesses are often still unfamiliar with utilizing social media and the web to search out to existing and new customers. However, looking up a business on the internet to decide whether to patronize that business is becoming commonplace as technology and the internet continues to grow. As businesses begin to understand the impact that social media could potentially have on their business and whether they are able to connect with customers, they are seeking ways to help manage this medium. Social Monocle works with each business to identify the customer segment and create social media presence and web content to best help the business stay connected with their customers.