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Israel
Platera.ai
Libat Melnik's Company Details
A hyper-personalized sales assistant platform based on Behaviour Signal Processing & Machine Learning, designed to analyse customer Buyer Personas at behavioural and psychological levels to improve salesperson skills, shorten sales time, transform customer experience and increase conversion ratesThe rapid proliferation of internet-enabled devices and universal connectivity has had a significant impact on consumer buying behaviors and expectations across all industries, particularly among younger generations. COVID-19 has further pushed digital adoption and significantly enhanced the individuals' comfort level with the digital way of life.The data revolution coupled with new-age technologies like AI/ML has enabled organizations to truly connect with their customers and establish an ongoing, value-driven, and emotional relationship. Recognizing the context behind the customer interaction is critical, enabling firms to respond in an empathetic and relevant way. It also fosters more trusted and convenient interactions, empowering financial services firms to drive customer engagement and growth in an increasingly digital-oriented world.Nevertheless, the insurance industry is still based on old processes of operating large-scale distribution systems, using sales centers, and making huge investments in marketing to gain a competitive advantage. Also, the insurance industry becomes increasingly commoditized, and margins come under significant pressure, so hyper-personalization can help in elevating the overall value proposition.We have developed a system that makes it possible to turn the entire generic sales process as it is today into a hyper-personal process and thereby improve the capabilities of salespeople, shorten sales times and increase conversion rates.