Libby Delana's Colleagues at Mechanica
Libby Delana's Contact Details
978-499-7871
Mechanica
Libby Delana's Company Details
Mechanica is the brand transformation consultancy that fuses strategy, collaboration and creativity to align your brand with your business strategy and company culture, with a focus on differentiation and value.WE ARE STRATEGY FANATICSSuccessfully executing across a brand's ever-expanding engagement landscape starts with clarity and focus. That's why our work always begins with research, strategy and positioning. Our unique Insight-Driven Collaboration Session (ICS) allows cross-functional stakeholders to efficiently review large sets of data and align around a focused positioning. By infusing this positioning at key touchpoints in the customer's journey, and developing a targeted Brand Engagement Strategy, all the ingredients are in place to create truly remarkable and effective creative solutions.STRATEGY LIVES IN GREAT IDEASWe practice a collaborative, integrated approach to crafting positionings and resulting brand platforms which is why we involve creative thinkers throughout the positioning development process. This ensures we end up with executable strategies and brand platforms that can ignite ideas from all creative partners. This usually includes internal Client agencies and other critical executional partners who are closest to opportunities to fully express the brand platform across all touchpoints.GREAT IDEAS INSPIRE HUMAN CONNECTIONSPowerful brand ideas create meaningful, relevant and emotionally resonant customer connections. Through extensive customer journey work, we find the places where the brand message can be most relevant, timely and distinctive. Versus merely looking for ways to target messages at people. Just because it's hyper-targeted doesn't make it hyper- relevant. That's why we also have an open-source creative executional model to ensure we never limit the possibilities for relevant connections based on limitations of ours or our client's internal resources.