Liezel Tapaling's Contact Details

Liezel Tapaling's Company Details

Ecom CFO

Austin, TX, us • 5 - 9 Employees
Financial Services

The gap between e-commerce growth and sound financial decision making has never been wider. Founders often lack the financial expertise to create AND execute the systems and processes needed for a holistic path to more profit. Worse, founders can't afford a $150k full-time CFO and too often rely on intuition or bookkeepers (who they only see once per month) for key strategic decisions. I created Ecom CFO to address this gap. Our process, tools, and team maximizes your company's financial performance and allows you the peace of mind to focus on strategic priorities.Other CFOs and accounting firms serve dozens of industries and offer a monthly meeting and preparing financial statements. But what about pricing for a new product? Acceptable CAC ranges? LTV by customer cohort? Supplier negotiations? Financing needs? Very few are able to tackle these complex, e-commerce specific challenges week-to-week and communicate to you in non-financial language.As Founder, you can find me working everyday to lead day-to-day operations ensuring your path to more profit.Want to know if Ecom CFO is a good fit for your organization? Schedule a call with us at ecomcfo.co