A distinctive new fashion label.Provocative and striking like the iconic '27 Club'"Club 27": All the legendary artists who died at the age of 27."Nobody dies a virgin, life fucks us all." The attention was too muchand a refuge in drink and drugs seemed to be the only way out.Icons like Janis Joplin, Jimi Hendrix, Kurt Cobain, Amy Winehouse &Jim Morrison, just to name a few.49 artists died between 1938 and now. Countless music flows such as jazz, pop, rock & blues. A high fashion collection based on the different identities of these legendary icons. An endless inspiration!