The Furniche team has been involved in the home furnishings industry for a combined 70+ years, and our name plays on the word furnish but carries with an underlying sense of mystique and power of good home furnishings. We started by answering phones and sweeping warehouse floors to eventually running multi- million dollar stores and a company of 100 plus stores with sales in the hundreds of millions. Over this time we have worked with and witnessed thousands upon thousands of furniture shoppers as they go through the process of shopping and selecting furniture and home furnishings Shopping for furniture and home furnishings is often a frightening and mysterious process. Many consumers will openly admit they have no idea where to start. How do you know the quality differences in furniture that looks identical from one retailer to the next? What should you look for in a furniture store? What are the pitfalls when the shopping process begins? Who do you trust and what should you know? Shopping and purchasing new furniture and home furnishings is often a mysterious process for consumers. As customers, we all go through a distinct psychological process when we shop and buy. Our goal at Furniche is helping you understand where you are in the process and offer ways to help you before, during and after your purchase.