RMI Fusion branched out beyond digital marketing in 2011 when they added an in-house call center, DRTV, and direct mail. In doing so, they realized far greater conversion rates in landing new customers for their clients; and they have been honing their conversion rate tactics for the last eight years. Fusion's closed-loop acquisition system uses RMI Fusion owned brands & web properties to generate leads and sales through a series of marketing channels that span the gamut of media.