Madfactory is a brand strategy agency promoting a new approach, inspired by the need for brands to receive an enriched vision from their consultants. Madfactory works with its clients to discover fresh and original perspectives on market landscapes and translate them into innovative and valuable solutions. The approach of the agency accelerates the transition from strategy to execution, building on functionality, aesthetic quality and strategic interpretation. The solutions Madfactory designs are the result of the gained understanding blended with the incisive look of designers, methodologists and marketers.